Web Site Services
Services include: web development, web programming,
web site marketing, email promotion, lead generation, search engine optimization,
search engine marketing, content management and high quality web hosting.
Problems & Challenges
with Commercial Web Sites
Increasing your online exposure in today's competitive
web climate is a major challenge. In fact, it's tougher
than ever before. With thousands of new web sites coming
online each week, it is extremely difficult to promote
an online presence.
More specifically, one of the biggest marketing problems
businesses face today is "web site invisibility".
In other words most commercial web sites are off the radar
screens of the major search engines like Google, MSN,
Teoma, Ask Jeeves, AltaVista & HotBot. Most web sites
receive little if any free targeted traffic from these
search engines.
Causes for these problems include poor or NO search engine
optimization for the site, no relevant keyword research
was ever performed, little or no text content was developed
and implemented, few or no third party links from related
web sites and many other problems too numerous to list here.
Unfortunately, most companies have entrusted their website
development to vendors with little or NO understanding
of search engine optimization or search engine marketing
practices. Vendors who are much more interested in pleasing
you with web site "sizzle features" like leading
edge graphics and rich media presentations.
It's really unbelievable. Every day, organizations hand
their hard-earned cash over to so-called "web experts"
in the local yellow pages, penny saver, newspaper or online
service. Unfortunately most of these web developers have
little or NO training in Internet marketing methods
and have no real concern if your website ever gets targeted
visitors. They are not interested in making your website
a valuable business asset. And they are not interested
in building you a lead and sales generation machine. That's for sure.
Many web developers promise "search engine optimization"
as part of their project, but more often than not, it
gets ignored, forgotten or eliminated due to time constraints
or a lack of genuine expertise.
In today's ultra competitive business world, shouldn't
that change? Shouldn't you demand more return from your
website, your vendors and your web advertising investments?
Our Web Site Services Are
Different ...
At Marketing Science we take an entirely different approach
to developing and promoting commercial web sites.
Everything we do is tied to getting results, such as increasing
your targeted traffic, opt-in subscribers and converting more
sales. We use proven practices for developing, redesigning
and marketing web sites. Our mission is to help you project
a highly-professional image while maximizing your promotional
exposure and sales potentials.
Over the last few years we have perfected our web site services
and web marketing techniques from developing and testing over
25,000 commercial web pages. During this period we
have produced thousands of Top 10, 20 and 30 listing positions
in the major search engines. These listings provide users
with great content and also provide opportunities for sales
of products and services.
Our Professional Web Site Services include:
Web Site Analysis - We examine your existing
web site and your specific marketing situation. If you
don't have a site, we will suggest an optimal design.
Hours of industry research, keyword research and other
activities are performed. We suggest multiple web site
marketing strategies and tactics that will work best for
your circumstances.
Web Marketing Strategy - This entails taking the
results from the web site analysis phase and developing
them into a web marketing strategy and a set of uniqe
business arguments and selling propositions for your products
and services.
Web Site Development & Redesign - Rebuild
or development of web properties designed to please users,
capture traffic, generate leads and automate your online
marketing initiatives. Includes direct marketing integration
for the web site.
Web Marketing Copy Evaluation & Development
- The creation of high-value marketing copy for your website
is performed. The marketing copy is educational in nature
with the goal of helping the user solve some real problems,
even if we never make a sale from that user. Consumers
appreciate informative marketing because it actually helps
them reach a buying decision by pointing out all the important
information that MUST be considered before purchasing
your product or service.
Web Site Promotion - The Internet can bring you
leads and business beyond your wildest imagination. We
have dozens of programs and systems to get your business
the visibilty it needs to capture leads and sales from
the Web. This includes web site development, redesign,
Internet marketing, search engine optimization, search
engine marketing, industry portal development, web content
development, sticky tools (website features that make
people come back to your site repeatedly) such as browser
toolbars, referral systems, news feeds, automated content
systems and more.
Internet Lead Generation & Capture - We modify
or create new web site services and features that can
substantially improve your lead production and the ability
to close those leads. The goal is to cast a wide net that
captures a maximum number of sales leads in different
stages of "readiness to buy". We chip away at
prospects with our customized marketing system, which
includes a high-value, email-based newsletter.
Hosted Opt-in Email Marketing - Complete email
marketing solution hosted on our server. This solution
has over 75 features and functions for email marketers:
web based user panel, content uploading and management,
unlimited sequential autoresponders, comprehensive subscriber
management including single opt in, double opt in, unsubscribe,
suppression, copyright and disclaimer features, and much
more.
Web Content Management - Do you hate having to
rely on web site professionals to update your site for
you? Do you want to attract large volumes of new search
engine traffic with relative ease? If you answered yes
to either or both questions then our web content solution
is perfect for you. Publish text, articles, graphics and
new pages to your site in seconds, not hours or days!
Web Site Marketing Quick Start - We'll prioritize,
suggest and implement strategies and tactics with a quick
payback so that you can see improved results with your
web site in as little as 30-90 days!
We are 100% committed to the success of your web site
or ebusiness venture. We're on the leading edge of web
marketing and promotion techniques, marketing research,
Internet marketing, search engine strategies and more.
Our professional web site services can unleash a flood
of new traffic, leads and sales activity.
CALL 845-223-8168 for Your
FREE Initial Marketing Consultation!
