Marketing Consulting
Marketing Science provides marketing strategy
consultation, marketing advice and marketing help to businesses and non profit
organizations.
Are You Ready for Explosive Business Growth ?
We hear it from hardworking business people all the time:
"sales are down"... "costs
are up"... "our website traffic sucks"...
"our competition tripled"... "the do-not-call
list is killing us"...
Many business owners feel beaten up by day-to-day pressures,
increased competition and shrinking profits. It seems like
there are more headaches and fewer dollars to show for being
in business these days.
Even if you advertise and do promotions the return on investment seems to
be lower than ever. And you just can't figure out why. Unfortunately, this
chilling scenario is playing out in millions of businesses today!
But what can be done to reverse this business nightmare? How do you open
up the floodgates to your online and offline sales?
Based on years of practical experience, Marketing Science implements
proven, results-driven marketing and sales systems
into your business or non-profit organization.
Our marketing consulting services include the following strategies,
plans and activities:
Needs Analysis - Before we do anything, we spend
a significant amount of time understanding your business,
your customers and your unique market situation. Hours of
industry research, customer surveys and other activities are
performed. We use a special set of marketing planning tools
to uncover all the important issues about what you sell. We
analyze your strengths and weanesses and how to capitilize
on both. Lastly, we identify marketing strategies and activities
that will work best for your circumstances and industry. Marketing Refocus - This entails taking the results
from the needs analysis phase of the marketing consulting
project and developing them into a set of uniqe business arguments
and selling propositions for your products and services. Marketing Retool - The next step is to take the unique
business arguments and selling propositions we develop for
your products and services and install them into all of your
marketing communications like brochures, business letters,
advertisements, websites, direct mail, phone scripts, etc. Marketing Quick Start - An important aspect of every
marketing consulting project we get involved with includes
prioritizing and implementing strategies and tactics with
a quick payback. The goal is to generate improved results
in as little as 30-90 days and then build upon them. Prospect Education System - The biggest reason businesses
fail to gain new customers is because they don't properly educate
prospects about all the important issues relating to their products
and services. Educating prospective buyers is by far one of
the most critical elements for sales success today. Your marketing
must be persuasive enough to convince prospects they absolutely
need what you offer. This is how people make buying decisions
today, by collecting information and analyzing it. The sales
organization that best articulates, educates and motivates prospects
usually wins the business. Advertisement Restructuring - Most companies waste
money trying to be "creative" and impress their
prospective clients rather than motivating them to take action.
In stark contrast, everything we do is tied to getting large
numbers of prospective customers to act. We'll help you rewrite
your ads to double, triple even quadruple (or more) your response
rates. This could include yellow page ads, classified and
space ads in newspapers, penny savers, magazines, local marketing
like flyers, inserts, radio, cable TV and more. Lead Generation & Capture - We modify or create
new lead generators that can dramatically improve lead production
and the probability of closing those leads. The goal here
is to cast a wide net that captures a maximum number of prospects
in different stages of "readiness to buy". Contact Management Strategies - Many small and medium
size businesses use a simple database to keep track of prospects
and clients, but many fail to use this data correctly for
maximum marketing effect. We'll show you dozens of communication
strategies and tactics that will have your prospects and customers
eager to hear from you. Internet Promotion - I don't care what business you're
in, you can benefit from the Internet. Whether you sell shoes,
build homes or run a daycare center, the Internet can bring
you leads and business connections beyond your wildest imagination.
We have dozens of programs and systems to get your business
the visibilty it needs to capture prospects and sales from the
Web. This includes website development & redesign, Internet
marketing, search engine optimization, search engine marketing,
industry portal development, web content development, sticky
tools (website features that get people to come back repeatedly)
such as browser toolbars, referral sytems, news feeds, automated
content updates and more. Persistent Marketing - Studies show it can take from
7 or more contacts with a prospect before they are ready to
buy. We help you design a time-released system of marketing
communications that "chips away" at your prospects
until they are ready to buy. Coat Tail Marketing - We'll show you how to find strategic
marketing partners to "hop on" to and go for the
marketing ride of your life. This form of marketing can bring
you a ton of new business for as long as the relationships
remain in tact. Backend Marketing - Acquiring new customers is 5x
more costly than selling to existing ones. Most companies
miss the mark completely when it comes to backend marketing.
Even the 800-pound gorillas (Fortune 1000 type companies)
mess this up. Lifetime Value Optimization - You may have heard the
phrase "lifetime value of a customer" but can you
honestly say you have a system in place that maximizes it from
every client? Most businesses don't even come close.
Professional Marketing Consulting
Marketing Science is totally committed to your success. We're
consistently on the leading edge of marketing consulting,
marketing research, Web marketing, search engine strategies
and more.
We'll provide you the marketing resources, services
and best practices needed to unleash a fury of
new sales activity.
No matter what industry you're in, Marketing Science can help
you generate more business !
CALL 845-223-8168 for Your
FREE Initial Marketing Consultation!
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