Marketing Case Studies
Examples of Business Improvement through
Professional Marketing Consulting & Fulfillment
Below is a sampling of some of our marketing case studies. More are coming
and will be published in the near future.
Marketing Case Study
Client: Choose Home Care www.choosehomecare.com
Industry: Home Care Agency (companion care) that provides caregivers
for elderly & disabled persons
Business Problems:
Choose Home Care was a startup business and required a long-term
comprehensive marketing services engagement.
Problem Summary:
- Startup
- Phone was NOT ringing
- No website
- No sales or marketing collateral - i.e. sales letters, inquiry forms,
brochure, etc.
- No business cases
- No leads
- No clients
Goals: Get the phone ringing!... Create SEO-friendly website
to attract free traffic and leads; create and implement complete marketing
plan; create new sales and marketing collateral by customizing (and adding
value to) materials received in their business startup package (purchased
from a home care agency consulting group). Implement a search marketing plan
and setup pay per click advertising i.e. Google AdWords account.
Our Marketing Solution:
We implemented full service Marketing, Business Development,
Website Development and Search Engine Optimization projects
including:
-
Create sales and marketing collateral (customized
brochures, forms, sales letters, referral letters, e-mail templates, etc.)
- Created public relations materials including press
releases, announcements, etc.
- Created all offline direct marketing advertisements
(successful classified and display ads).
- Business Development - implemented a referral marketing
program by contacting and securing relationships with local attorney's,
care managers, hospitals, doctors offices, nursing organizations, to provide
business referrals to the agency.
- Logo design (co-developed)
- Customized website development (from template) including
SEO (Search Engine Optimization)
- Search Engine Marketing SEM - Established and optimized
Google AdWords account to bring qualified referrals to the agency.
- Custom graphic design
- Developed
website content that uniquely positions client in their community
- SEO copywriting, direct marketing copywriting, article
writing
- Created link exchange program for the company to
increase web traffic and provide resources to the community
- Keyword research, keyword selection,
keyword optimization for both SEO and SEM initiatives
- Article content development & marketing
- Created user forum with custom graphics to enagage
the local community and fellow elder care professionals
Results to Date:
In short, the agency has gone from $0 revenue to being a successful and thriving business in Westchester County New York,
employing 45 people and boosting the local economy.
The home care agency receives approximately 30% of it's business from Internet
marketing and promotion initiatives. This is one of our most successful small
business projects to date.
Marketing Case Study
Client: Paage Et Cie Ltd. www.paageetcie.com
Industry: Personal Management & Organization Services
Business Problems:
Although a highly successful small business for 15 years, the 3 year old company
website was receiving near ZERO natural (organic) search traffic.
The company's Internet presence was invisible to prospective clients. The
website infrastructure (Meta tags, headings, keywords, etc.) was poorly designed
from an Online marketing standpoint and was not optimized at all for search
engine traffic or search engine marketing effectiveness.
Problem Summary:
- Site was designed to be visually appealing , but unknowingly at the expense
of marketing performance
- No Meta Tags
- Used One Title tag for all 25 pages of website - a major "no no"
- Traffic was poor, only receiving referral visits by word-of mouth from
a few friends and associates
- Very low keyword density
Goals: Management wanted to maximize growth potential Online
by adding PPC (pay per click) search marketing and SEO (Search Engine Optimization).
Client also wanted increase sales of a booklet Online from the website.
Our Marketing Solution:
We implemented a full service Search Engine Optimization and Search
Marketing Campaign. Setup and optimized Google AdWords and Yahoo Search
Marketing accounts for pay per click advertising, including:
-
Create and implement a website marketing plan
(SEO, article marketing, content development strategy,
etc.)
-
Create website content that uniquely positions
client
-
Keyword research, keyword selection, keyword
optimization
-
Search engine optimization & search engine
marketing techniques
- Integrated ecommerce shopping cart in client
website to sell bookletsfrom website
Results to Date:
The results since we engaged in the late summer of 2007 have been impressive.
Website went from receiving roughly 50 unique visitors per week to an average
of 42 unique visitors per day! Booklet sales have also increased by 330%.
Marketing Case Study
Client: Home Health Care & Companion Agency, Inc. www.hhcac.com
Industry: Home Health Care Agency for Elderly & Disabled Persons
Business Problems:
Although a highly successful small business for 29 years, the 4 old company
website was receiving ZERO natural (organic) search traffic.
The company's Internet presence was invisible to prospective clients. The
website infrastructure (Meta tags, headings, keywords, etc.) was poorly designed
from an Online marketing standpoint and was not optimized at all for search
engine traffic or search engine marketing effectiveness.
Problem Summary:
- Site was poorly designed both visually and from a marketing performance
- No Meta Tags
- Used One Title tag for all 15 pages of website - a major "no no"
- Traffic was almost non-existent; only receiving referral visits from some
local newsapaper ads.
- Very low keyword density
Goals: Owners wanted to increase lead generation volume
and sales volume using the Internet and SEO (Search Engine Optimization).
Client also wanted a website which was more visually appealing than the previous
site.
Our Marketing Solution:
We implemented a full service Website Development and Search
Engine Optimization project including:
-
Logo redesign
- Custom website development (complete)
- Custom graphics
- Create website content that uniquely positions
client in their community
- SEO copywriting; Direct marketing copywriting
- Keyword research, keyword selection, keyword
optimization
Results to Date:
Within 40 days of being Online, the website was already receiving free traffic
for local searches! Client contacted us to tell me they were receiving emails
and phone calls from the web traffic they were now receiving. This client
case is brand new, so I will update with more progress when appropriate.
Marketing Case Study
Project: www.marketing-register.com
Industry: Online Marketing & Promotion
Business Problems:
The original website was not converting enough visitors into newsletter subscribers.
Traffic although good needed to be improved. Sales conversions also needed
to be improved.
Our Marketing Solution:
We created and implemented a website marketing plan that included:
-
A specially designed "popup ad" that
dramatically increased opt-in subscribership
-
Strategic content to enhance the user experience,
increase search engine visibility and conversions
-
A fully branded promotional toolbar that surfers
install to their Internet Explorer browser
-
Search Engine Optimization & Search Engine
Marketing
Results to Date:
-
Increased opt-in newsletter subscribership rate by a staggering
1437%
-
Traffic improved from approximately 23,000 page views per month to over
50,000 page views and growing.
- Sales tripled on average within 6 months of project completion
Marketing Case Study
Client: Performance Connectivity, Inc. www.p-connect.com
Industry: Computer Network Consulting, Products & Services
Business Problems:
Although the company has grown significantly since its startup over 6 years
ago, management wanted to accelerate and maximize growth potentials. PCI relied
heavily on referrals and conventional advertising like yellow pages to build
their client list. Their yellow page ads usually receive poor to average results
and are quite costly since they are placed in the New York City directories.
Another problem was that the company had no formal sales and marketing function
in place. There were no standard operating procedures or employees proactively
handling many of the typical sales and marketing functions. Lastly, the company's
Internet presence was nearly invisible to prospective clients. The website
was poorly designed from a strategic marketing standpoint and was not optimized
for search engine traffic and search engine marketing effectiveness.
Our Marketing Solution:
We had to create and implement structures and procedures to improve organization,
communication, marketing exposure and sales productivity. This is being accomplished
through a full service sales and marketing consultation with the client which
includes:
-
Creating and implementing a sales department
plan
-
Creating and implementing a business marketing
plan
-
Creating and implementing a website marketing
plan
-
Development of Unique Selling Propositions &
Business Cases
-
Web Site Design & Development with Direct
Marketing Integration
-
Web Site Content Development (that uniquely
positions client)
-
Keyword Research, Keyword Selection, Keyword
Optimization
-
Search Engine Optimization & Search Engine
Marketing
-
Sponsorship in the Marketing Science Portal
Network (MSPN)
-
Development & Implementation of a Computer
Networking Portal to advertise client
-
Marketing Automation (web-based email marketing,
sequential autoresponders, etc.)
Results to Date:
Client has received great results so far. The new, optimized site design is
already attracting more search engine traffic than the old site had received
on average for the last 3 years!!
No matter what industry you're in, Marketing Science can help you generate
more business !
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