Business Marketing
Business Marketing Tips for 2008 and Beyond
If you want to succeed in today's ultra competitive business world than you
better have a full grasp of your marketing strategy, functions and activities.
Taking a casual, unserious or unstructured approach to marketing your business
will cost you dearly in opportunities and profits.
In contrast, taking a strategic
approach to marketing will ensure you get the best possible results with
your marketing efforts. The more you know about marketing and the more you
execute, the better off your business is going to be.
Creating a Business Marketing Strategy
A business marketing strategy is a high level plan of action and objectives
for the marketing function of a business. It should be comprised of:
-
A review of the current business situation (strategy, products, customers,
market conditions, budget, etc.)
-
Analysis of the competition (products, strategy, market share, customers,
web site, etc.)
-
Setting clear & concise goals or objectives (Sales targets, profit
targets, growth rate, etc.)
-
A vision of where you want to go and how you will get there
-
A marketing plan outlining specific tactics, activities, strategic messages,
competitive advantages, etc.
-
Implementation and execution of activities outlined in marketing plan
-
Regular progress reviews
-
Continuous feedback (take info from reviews and adapt your strategy
and or tactics to improve performance)
As you can see, a marketing strategy provides a business a well-defined
route to follow with a clear destination, detailed objectives, activities
and messages. A good strategy always has a “review” phase to check if the
strategy is working to accomplish the goals and objectives that have been
established.
Marketing strategy is long-term in nature, not a one-time activity. It provides
a vision and path for the financial future of an organization.
Important Business Marketing Tips !
-
Use a strategic marketing approach, not a "seat of your pants",
no planning approach
-
Focus on customers first, then your product or service
-
Do regular customer surveys to uncover hidden objections, fears, problems
etc.
-
Differentiate your business and products and develop a competitive advantage
-
Commit to regular brainstorming sessions to develop new ideas and marketing
angles
-
Look to exploit marketing opportunities ignored by or unknown to your
competitors
-
Take full advantage of the Internet (most companies are failing miserably
here!)
-
Do what you do best and delegate the rest
-
Use an external advisor / facilitator to work with staff and keep things
focused
 CALL
845-223-8168 for Your
FREE Initial Marketing Consultation!
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