Marketing Science Blog

It’s official…I’m restructuring my business. The old model just isn’t producing the sales and opt-in numbers I’ve committed to, so I’ve decided to shake things up.

I owe a lot of credit to the American Writers and Artists Institute and Alex Mandossian for helping me reach this crossroads.

My and Alex paths crossed in late November of 2007. I attended a “free preview” teleseminar (a 3-hour call packed with actionable content one can use immediately!) which was brought to my attention via e-mail as a member of The American Writers and Artists Institute (AWAI).

The timing couldn’t have been more perfect. I was in the middle of a serious review of my business and trying to develop my 2008 marketing and business strategy.

Alex’s recommended paradigm shift from being just another average marketer, to marketing intimacy master (i.e. using your voice, animated photos and videos online along with effective interactive marketing tools) was exactly the change I was seeking.

I knew within the first 30 minutes that I would become a student. Alex is one of the most effective communicators and motivators I’ve ever had the pleasure to hear.

Needless to say, I’m now a proud Teleseminar Secrets student and I’m using all of the knowledge from this incredible training to invigorate my business and to drive sales through the roof this year. I couldn’t be more excited!

FYI, I will continue to blog my experiences with the restructuring of my business and report on my training and success with Teleseminar Secrets.

Right now, I am revamping several marketing websites I own to reposition myself and to communicate my updated value proposition to prospects and clients.

I am also preparing to promote Alex and his business to my opt-in list of Internet Marketing businesses and prospects. They are subscribers to my monthly newsletter, The Net Marketing Intelligence Report (found at Internet Marketing Register).

At Alex’s urging, I am creating my training curriculum for my first “free weekly teleseminar” which will be targeted at small businesses that want a powerful online marketing plan and training for 2008. Once I get going, I plan to do these free teleseminars weekly.

We haven’t reached the curriculum part of the Teleseminar Secrets course, but I’m plowing ahead anyway. I’m one of those perfectionist types he always talks about… Being a “recovering perfectionist” himself, Alex strongly urges people to keep moving forward with the following action-oriented mantra…

“Sloppy success beats slow and perfect every time”…

Ok, back to working on my small business marketing training program…

Well, I just completed module 4 of Alex Mandossian’s Teleseminar Secrets on Monday and I must say, things are really starting to click now, pardon the pun.

At first, like all new TSS students, I was completely overwhelmed with all of the content and the flow of it.

This training is not for the faint of heart. Your meddle will be tested, but it’s for your own benefit. Alex throws tons of actionable information at you. Not only that, he pushes you to follow through. He’s an inspiring coach and a coach’s coach.

If you’re a small or medium business owner unfamiliar with Online marketing you will definitely benefit from this unique teleseminar training, it will just take determination to see things through. I also recommend this training for newbies, though you may want to seek out extra coaching to “time compress” your learning curve.

I’m thankful I’ve been involved with Online and traditional marketing for years now. It makes things a little easier because and I can skip over topics like…”what is an opt-in and why is it important?”.

Here’s a cursory overview of the Teleseminar Secrets Training…

Module 1: How To Win More Sales at The Speed of Sound (ed: great module, very exciting)

Module 2: How To Build A Highly Responsive Online Database (ed: wow, loaded with great tips!)

Module 3: How to Persuade More Tele prospects to Sign Up (ed: another great module)

Module 4: How to Inspire More Tele registrants to Show Up (ed: important, most businesses are NOT using these techniques)

Module 5: How to Consistently Craft Tele Content that Sells (scheduled for January 28)

Module 6: How to Prosper By Interviewing Industry Experts (scheduled for February 4)

Module 7: How To Motivate Your Listeners to Buy On Command (scheduled for February 11)

Module 8: How To Offload Busy Work to Reliable Vendors (scheduled for February 25)

As I complete each Teleseminar Secrets module (total of 8, next one is module 5), I will post my comments about the experience. That’s all for now…

This is a test post…just installed my Wordpress blog and I’m excited to get things going. Much more to come…